Most stores don't have a traffic problem. They have a page that makes people hesitate, a menu that hides the best sellers, a cart that never suggests a second item, and a catalog with forty products where twelve would sell better. There are a hundred things you could change. About five of them move the number. The audit finds those five.
Your ads, traffic and demand can all be fine. The problem can still be your website. That's what we fix.
Every step before the site can be working perfectly and you'd never know, because the leak shows up as "ads aren't converting". It's usually the last step.
Design, functionality and usability are the foundation of any store. Fix the foundation and everything you spend on top of it works harder.
Half the audit is whether the store works the way it should. The other half is what your customers actually do on it, and where they stop. Both sides get looked at, and only the items that move the number make the list.
Revenue is visitors × conversion rate × order value. Traffic is the one you rent. The other two you own, and they multiply. Half a point of conversion and a small bump in cart size, on the traffic you already have, is what the audit is looking for.
We live by that rule. A store audit could list two hundred items. Most of them are worth nothing. You get the handful holding your store back, ordered by how much money each one is likely worth, with what it takes to fix. Use it with me or hand it to your own team. Either way it's yours.
I'm not an agency reading from a checklist. I owned an ecommerce store and sold it. I owned an app and sold it. And I've freelanced under the hood of hundreds of stores across different industries. I've seen what works in the broad sense and what doesn't, which is why the list you get is short.
I know what a slow month feels like and which fixes actually showed up in the bank account.
So when a fix needs code, I write it. No handoff, no translation loss.
Pattern recognition you only get from seeing the same problem in a hundred different themes.
The free look is deliberately light: a surface pass over the front end. If what I find is worth chasing, the full audit goes through everything properly and comes with a fixed quote.
A quick walkthrough of your storefront as a shopper sees it: menu, product page, cart, checkout. You get a short brief on the things you should probably change, within 24 hours.
Everything in the quick look, gone through properly, plus what's behind the page: shipping rates, discount stack, apps, catalog data, fulfilment and the operational inefficiencies costing you margin. Fixed price, quoted after the quick look.
Your contact details and the store URL. That's everything I need for the quick front-end look. There is nothing to buy to get the brief.
hello@ecomstrat.com