Question 1

Do you only look at the website?

Accepted Answer

No. A lot of lost orders are caused behind the page: a shipping rate that surprises people at checkout, a discount stack that gives away margin, a best-seller out of stock with no back-in-stock path. Those show up in the audit with a recommendation next to each one.

Question 2

Do I need a lot of traffic for A/B tests?

Accepted Answer

For a statistically clean test, yes. If you are not there yet, I skip the testing theater and ship the structural fixes that are known to work, then measure before and after.

Question 3

Conversion rate, AOV or LTV, which first?

Accepted Answer

Usually the leaks first, because a checkout that loses people wastes every other improvement. Then AOV, the fastest to move. LTV is the slowest lever but the one that compounds.

Question 4

Will this touch my live theme?

Accepted Answer

Only when you say so. Changes are built on a duplicate theme or behind a test, checked on desktop and mobile, and published with your go-ahead.

Question 5

What is free, and what does it cost?

Accepted Answer

The first look is free. From there each service is a fixed price, one-time or monthly. Development is always quoted separately and only if you want me to do the build.

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Questions people ask first.

Often paired with.

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